Mary Fran Wiley is a design leader and innovator with over 15 years of experience shaping digital products, services, and brand experiences at respected agencies and design-led organizations. Her work sits at the intersection of usability, aesthetics, and strategy—helping teams solve complex problems while designing experiences that are intuitive, scalable, and genuinely usable by real people. Throughout her career, she has embedded accessibility and inclusive thinking into everything from design systems to enterprise platforms, not as an afterthought, but as a marker of good design.

She founded Usesthetic to make that level of design rigor—and inclusive thinking—available to more companies. Rather than operating as a traditional accessibility consultancy, Usesthetic helps brands bake Universal Design into their products, services, and culture from the start. The result: experiences that work better for everyone, strengthen brands, and stand up to growth—without needing a Fortune 100 budget or a crash course in compliance.